Sundry Works Help · Business

Setting up your artist brand

Set up once: your identity, brand assets, colours, and AI key.

What it's for

The Business tab is where you enter everything about you and your brand - your name, your logo, your colours, your website. You fill it in once, and the Card and Reel tabs pull from it automatically, so you never retype the same details for every painting. The key for writing stories is not here: that, and everything else that plugs into another service, lives on the Configuration tab.

Nothing here belongs to a single painting. It's your standing setup, and it applies across the whole app. Come back whenever something changes - a new logo, a new address - and everything you make afterwards picks it up.

Who you are

The top-left card holds your written details:

• Business name and Artist name - how you're credited.
• Brand line - your wordmark, set in whatever brand font you load below. This is what appears on the card and reel.
• Tagline - a short line about your work.
• Paint you use - the brand of paint you normally work in, such as Golden OPEN Acrylics. It fills in on every back label so it only has to be typed once; a painting done in something else can say so on its own label.
• Artist statement - one paragraph about the work, in your own voice. It goes on the second page of a portfolio made on the Batch Print tab, and it is the paragraph an open call or a gallery asks for, so writing it once here stops three versions of it going out.
• Contact address and Website - where people reach you or see more.

Where else you are

Add your social accounts here. Click “Add one” for each, type the label (Instagram, Facebook…) and your handle, and use “Drop” to remove any you don't want.

On the business card these sit side by side near the bottom, each handle with its platform label underneath in the accent colour, and move down to a second row when they will not fit across. Their size, spacing and how many share a row are under Socials in the card designer.

Artwork and type

The Brand images card is for your logo, QR code and font. Each loads from a file on your computer:

• Logo - a PNG with a transparent background sits cleanly on black.
• QR code - a square PNG pointing wherever you like: your site, a shop page, or a single painting.
• Grunge card frame - the full-bleed background for the printed card. Supply it at the card's own size.
• Brand font - the .otf or .ttf your brand line is set in. The app ships no font and needs none: without one, the brand line falls back to a plain wide sans.
• More brand fonts - up to three more font files (.otf, .ttf, .woff or .woff2). Each is named from its file and shown in its own lettering; type in the box to rename it, or press Remove. They appear at the top of every font list in the app, under "Your brand fonts".

Brand type

Every picture the app makes sets its text in one of five kinds of font, and the Brand type card chooses each one: Brand (the brand line and big headings), Script (painting titles, names and handwritten lines), Serif (longer reading, like the labels), Typewriter (the story on the card, email, website and small print) and Sans (plain captions and notes). Under each list is your name, written in the font it is set to.

Change one and it changes everywhere that kind of text appears: the Card, Papers, Post, Reel and Business card tabs, and the text watermark. Each list has your own fonts first, then the built-in ones.

Every list starts on the font the app has always used, so nothing changes until you pick something. The certificate heading and the post and reel titles keep Fraunces until you choose a Serif. "Back to the original fonts" puts all five back.

A wider font is not a problem for text that fits itself to the space - titles, stories and captions are measured in the font you chose and set smaller if they need to be. A font that has no bold or italic of its own is thickened or slanted by the computer where the app draws bold or italic text, which can look a little rough; if it does, choose a different font for that kind of text.

The plain printed documents, such as price lists, checklists and the diary, still print in Georgia.

Colours

Set your four default colours - Text, Panel, Edge, and Accent. The Card and Reel start from these, so your pieces share one look. You can still override them on the Card or Reel tab for a one-off without changing what's set here.

Nothing on this page needs anything from outside the app - it is all your own details and files. The keys and accounts live on the Configuration tab.

The rest of the Help

Start here

• Getting started with Sundry Works - What Sundry Works does and how the tabs fit together.
• Using Sundry Works on your phone - Setting up the phone, whether or not there is a computer as well.

Your catalogue

• What's due and what's unfinished - The first tab: what's coming up, what's still to do, what's unfinished.
• Cataloguing your paintings - Your catalog - add paintings and open the one you're working on.
• Reviewing everything one painting makes - Everything the open painting makes, on one page, with the one decision each needs.
• How to price a painting consistently - Work out a consistent price for the open painting.
• Tracking what sold and who bought it - What sold, who took it home, and what it brought in.
• Printing show labels and a portfolio - More than one at a time: a whole show's labels, or a portfolio to send.

Making things from a painting

• Writing a story for a painting - Generate a written story for the painting and keep the best one.
• Making a printed card for a painting - Lay out the printed card for the painting.
• How to make a certificate of authenticity - A painting's two printed documents: its certificate, and the label for its back.
• Web-sized copies of a painting's photo - Export web-sized copies of the painting's photo.
• Branded posts of your paintings - Branded static posts for Instagram, Pinterest, and Facebook.
• Making a reel of a painting - Build the vertical reel frame and video for social media.
• Designing an artist's business card - The card you hand out, laid out down to the last millimetre.

Running the business

• Setting up your artist brand - Set up once: your identity, brand assets, colours, and AI key.
• An address book for galleries and collectors - A simple address book for galleries, collectors, suppliers, and more.
• Checklists for shows and studio jobs - Reusable checklists for shows, errands, and anything you repeat.
• A calendar for shows and deadlines - Shows, deadlines, and events, with a countdown to each one.
• All your post comments in one list - What people said on your posts, from every platform, in one list.

Connections and setup

• Posting to Instagram and Facebook - Connect your accounts so you can post directly from Sundry Works.
• Posting your paintings to Threads - A second Meta connection, separate from Instagram and Facebook.
• Posting your paintings to Bluesky - The easiest connection of the four - a handle and an app password.
• Scheduling posts to go out later - Line a post up now and let it go out later, with the computer off.
• Configuring Sundry Works - Where everything plugs in: your social accounts, your website, your AI service, and where the catalogue lives.